SBD/Issue 94/Hot Reads

Hot Reads

Thursday, January 28, 2010

Freestyle skiers, snowboarders want race clothing to stay loose.
MLS Exec VP Joann Neale discusses league's WORKS program.

The Manchester GUARDIAN's Mercedes Bunz writes with the release of the Apple iPad, "Publishers are hoping that Apple will offer the same magic for the print world that it did for the music industry with iTunes. So is digital journalism suddenly saleable?" (GUARDIAN.co.uk).

CRAIN'S N.Y. BUSINESS' Hilary Bokewitz writes of sponsorship for Winter Olympic teams, "For sports like skiing and ice hockey, which have wide appeal and a built-in base of fans … there's money to go around. But for more obscure events like skeleton, luge and biathlon … tradition can't trump the financial crisis" (CRAINSNEWYORK.com).

On The Vancouver Games:

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