Minute Media Closes On $15M Investment Round ESPN Still Hurting Disney Quarterly Results Under Armour's Kevin Plank Defends Company MLB Postseason Boosts 21st Century Fox' Q2 Callaway Golf Posts Solid Financials Under Armour Posts Tepid Forecast For '17 No Bidders For Bauer Hockey's Parent Co. ISC Revenues Up For '16, Admissions Down StubHub Q4 Results Show 20% Jump From '15 Sports Owners Investing In Tech Startups
ISC Says Investment In Motorsports Authentics Has Lost All Value
Published January 28, 2010
RUNNING ON EMPTY: In ISC's earnings report this morning, the company said admissions revenue for '09 was $195.5M, down from $236.1M in '08. The only change in the number of events was one fewer IRL race. Total attendance for ISC's 21 NASCAR Sprint Cup races and other events was 3.1 million, down from 3.7 million in '08. Further dips are expected in '10, as ISC projects admissions revenue to drop year over year in the mid-to-high single digits. Sponsorship revenue is expected to be down in the mid-single digits and hospitality will be down in the high single digits to the low teens. Four Sprint Cup races and three Nationwide Series races in '10 remain without a title sponsor, which is consistent with last year. ISC's total revenue is projected to be down in the low single digits. Still, ISC reports encouraging signs from the corporate sales front, citing recently signed deals with UAW, Valvoline, HP Hood and Hershey's Milk.