Salt Lake City Leads Rio Ratings NBC Touts Digital Presence From Rio PGA Tour Live Coverage To Stream On Facebook, Twitter Fertitta Talks New UFC Deal With WME-IMG NASCAR-Themed Show Returning To Nick Media Notes Rio Rating Lowest Since Sydney In '00 Several SI Employees Impacted By Time Layoffs MASN Lays Out Case To Keep Dispute From RSDC Canada Changes Rule For Super Bowl Ads
SBD/Issue 93/Sports Media
Vancouver Games Could Help NBC Move On After Messy Conan Spat
Published January 27, 2010
CLEANSING PERIOD: NBC Universal Television Entertainment Chair Jeff Gaspin yesterday said that he "hopes the two weeks of Winter Olympics coverage beginning Feb. 12 will be a 'cleansing moment' ... that will allow the network to move past being the butt of jokes" for the late-night situation. Gaspin admitted that NBC is "now in the process of rebuilding many key relationships in the creative community after the turmoil of the Leno decision and other moves." Gaspin: "You want the (creative) community to want you to succeed" (DAILY VARIETY, 1/27). While GE has said that NBC expects to lose $250M on the Vancouver Games, Gaspin contends that he is "glad the network has the event, particularly now." Gaspin: "I look at it as a cleansing moment for NBC to reset its schedule. We'll come out of the Olympics with a new 10 p.m. and a new late night. We have the Olympics as a platform to promote these changes. We have between now and March 1 to re-launch our schedule. It's great timing for us. Whether that's worth $250[M] -- it is for me, it is for NBC." Gaspin added, "I think there's great value to the Olympics. I would love to see us a part of the process but it has to be for the right economics" (BROADCASTINGCABLE.com, 1/26).