U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/Issue 93/Sponsorships, Advertising & Marketing
Super Bowl Ads: Brett Favre To Pitch Hyundai During Broadcast
Published January 27, 2010
|Hyundai Scheduled To Run Six Spots
During CBS' Super Bowl Coverage
PANTS ON THE GROUND: USA TODAY's Bruce Horovitz writes under the header, "Super Bowl To Show More Ads With People In Their Underwear." Dockers' in-game ad will features "about 30 men marching in unison in their undies while singing the song 'I Wear No Pants.'" Meanwhile, one of two finalists for CareerBuilder.com's consumer-generated Super Bowl ad "takes place in an office where 'casual Friday' attire means a workforce that's decked out in nothing but underwear." Also, a Bud Light spot posted on the brand's Facebook fan page "features an office full of folks who are only too eager to strip down to their briefs -- or less -- so they can donate their duds to a clothing drive in exchange for free Bud Light." Horovitz writes the commercials are "less about being sexy and more about showing everyday -- very everyday in some cases -- people in their undies" (USA TODAY, 1/27).
SOMETHING TO CHEER ABOUT: In Boston, Tenley Woodman reported former Patriots cheerleader Elizabeth Hanson is a "finalist in the Doritos Crash the Super Bowl commercial competition." Hanson's team is "vying with five others to get the most votes for her original commercial at crashthesuperbowl.com" by Sunday. The winning ad "will air during Super Bowl XLIV and earn a cool" $1M (BOSTON HERALD, 1/26).