Boston 2024, Local Universities To Discuss Venues IOC Could Alter Controversial Rule 40 Boston '24 Can't Fundraise Outside Of Region IOC Considers Airbnb For Rio Games Boston Mayor Rewords USOC Deal Boston Venues Could Change For '24 Games Docs Show Boston Games Would Cost $9-10B Resident Question Boston Mayor, '24 Games Execs Boston City Councilor Calls For Olympic Bid Vote Boston Legislators Express Concerns About Bid
Upcoming Conferences and Events
Coca-Cola Launches Multiplatform Campaign Ahead Of Olympics
Published January 27, 2010
|Watch The "Snowball" Spot|
OFF THE MEDAL STAND: ADWEEK's Barbara Lippert wrote "Snowball," the "first of two 60-second Coca-Cola spots created by Wieden + Kennedy for the Winter Olympics," is supposed to serve as the "galvanizer for some high-energy high jinks and global kumbaya." But the merriment is "forced," and despite some "fun winter-sport references ... it never gels." Lippert: "'Snowball' hardly warms us up to the idea of having a cold one." But Lippert wrote "Finals," Coca-Cola's second spot, is "beautifully executed," and the animated parts are "exquisite." Lippert: "It's also a cooler concept and I like it a lot more than 'Snowball,' even if it starts out like a not-terribly-memorable mashup of kids' movies like 'A Night at the Museum' and past spots" (ADWEEK.com, 1/24).