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Coca-Cola Launches Multiplatform Campaign Ahead Of Olympics
Published January 27, 2010
|Watch The "Snowball" Spot|
OFF THE MEDAL STAND: ADWEEK's Barbara Lippert wrote "Snowball," the "first of two 60-second Coca-Cola spots created by Wieden + Kennedy for the Winter Olympics," is supposed to serve as the "galvanizer for some high-energy high jinks and global kumbaya." But the merriment is "forced," and despite some "fun winter-sport references ... it never gels." Lippert: "'Snowball' hardly warms us up to the idea of having a cold one." But Lippert wrote "Finals," Coca-Cola's second spot, is "beautifully executed," and the animated parts are "exquisite." Lippert: "It's also a cooler concept and I like it a lot more than 'Snowball,' even if it starts out like a not-terribly-memorable mashup of kids' movies like 'A Night at the Museum' and past spots" (ADWEEK.com, 1/24).