Boston '24 Replaces Fish With Pagliuca USOC Member Says Boston Bid Not Certain USOC Revenue Up For '14 Compared To '10 Adam Scott Indifferent On Golf In Olympics Mass. Gov. Growing Impatient With Boston '24 Boston 2024 Proposes Leadership Shake-Up USOC Denies Asking L.A. To Be Boston Bid Backup South Boston A Tough Sell For '24 Games? Poll Shows Generational Divide Over Boston Bid Red Sox' Lucchino Could Join Boston '24
Upcoming Conferences and Events
Coca-Cola Launches Multiplatform Campaign Ahead Of Olympics
Published January 27, 2010
|Watch The "Snowball" Spot|
OFF THE MEDAL STAND: ADWEEK's Barbara Lippert wrote "Snowball," the "first of two 60-second Coca-Cola spots created by Wieden + Kennedy for the Winter Olympics," is supposed to serve as the "galvanizer for some high-energy high jinks and global kumbaya." But the merriment is "forced," and despite some "fun winter-sport references ... it never gels." Lippert: "'Snowball' hardly warms us up to the idea of having a cold one." But Lippert wrote "Finals," Coca-Cola's second spot, is "beautifully executed," and the animated parts are "exquisite." Lippert: "It's also a cooler concept and I like it a lot more than 'Snowball,' even if it starts out like a not-terribly-memorable mashup of kids' movies like 'A Night at the Museum' and past spots" (ADWEEK.com, 1/24).