SBD/Issue 93/Franchises

Franchise Notes

Pats Not Signing Brady Before '10 Season
Could Send Fans A Bad Message
In Boston, Christopher Gasper noted Patriots QB Tom Brady is headed into the final year of his contract, and it would "send a terrible message to players and a fretful fan base already roiled by the team's near religious reluctance to pay out lucrative, long-term deals if Brady were allowed to go into the 2010 season without a new deal." While the "buzzword for the Patriots is financial flexibility" heading into a potential uncapped season, there is "not a CBA agreement in the world that doesn't make signing Brady a smart business move on and off the field" (, 1/26).

JET POWER: In N.Y., Mark Cannizzaro reports the Jets on Monday sent out a recorded message from coach Rex Ryan to season-ticket holders, "waxing about the fact that these are not 'the same old Jets' and firing them up for next season in the first year in the new stadium they'll share with the Giants." Ryan in the message said, "Let's play this game in front of our fans and our stadium, the new Jets stadium. I can't wait. We get our own stadium and we are not visitors in our stadium. This is our stadium. We are the biggest show in town, and that's what it's going to be" (N.Y. POST, 1/27). 

FANTASTIC FOUR: In St. Paul, Charley Walters writes Vikings QB Brett Favre "might be able to squeeze several million dollars" more out of team Owner Zygi Wilf if Favre elects to return next season because "Wilf needs Favre as his stadium marketing tool." Meanwhile, a source indicated that a local Vikings apparel shop "would have enjoyed a profit of about $100,000 from merchandise sales had the Vikings beaten the Saints in New Orleans on Sunday and advanced to the Super Bowl" (ST. PAUL PIONEER PRESS, 1/27).

TOO BIG OF A DISTRACTION?’s Peter Gammons wrote Mark McGwire’s return to the MLB Cardinals as a hitting coach was “never a ploy to get him into the Hall of Fame.” It was instead about manager Tony La Russa’s “belief in the work ethic, team values and teaching skills of McGwire.” But the move has “turned into a PR disaster,” as the "opening shot of the 2010 season is going to be McGwire in his Cardinals uniform.” Gammons: “La Russa likes to control his team, his clubhouse and the environment, but can he control it enough so that McGwire isn’t a distraction?” (, 1/25).

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