SBD/Issue 93/Franchises

Falcons Raising Price Of Some Premium Seats At Georgia Dome

Falcons' Suite And Club Seat Tickets
Will Cost 4% More Next Season
The Falcons are "raising the prices of some premium seats at the Georgia Dome," according to Leon Stafford of the ATLANTA CONSTITUTION. Suites and club seats "will cost 4[%] more next season." Falcons VP/Sales Dave Cohen: "We think that Atlanta is a growing market, and (there is) a lot of potential out there with small, mid and large companies to sell club seat inventory to." Cohen said that he is "confident he can sell 1,000 club seats this coming season, up from 766 sold" for last season. Stafford notes super suite seats "will decrease $1,000, from $4,250 each to $3,250." Georgia Dome GM Carl Adkins said that the price reduction is aimed at making the premium boxes "more attractive to buyers." Meanwhile, Falcons VP/Marketing Jim Smith was "bullish on advertising for the upcoming season." He said that the team has $9M in inventory at the Dome, an "increase over this past season when that number was around" $8.6M (ATLANTA CONSTITUTION, 1/27). Cohen said that the team "expects to sell 14 suites at an average price of $80,000." The team last year sold 17 suites altogether. Cohen added that the team "sold 150 single-game suites in 2009, and expects to sell the same amount this year." Those seats "average $4,369 each." In Atlanta, Lisa Schoolcraft noted the Falcons have "contracts for 32 'super suites' at the dome, and hope to sell 42." Cohen said that the "goal for club and suite sales in 2010 is $18.9[M]," which would represent $4M in "new premium seat revenue" (BIZJOURNALS.com, 1/26).

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