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SBD/Issue 92/Facilities & Venues
Pieces Of Field Used During Super Bowl XLIV Going Up For Sale
Published January 26, 2010
|Example Of What Game-Used Sod
From Super Bowl Will Look Like
A DIFFERENT KIND OF MEMENTO: Selling game-used items from the Super Bowl is nothing new, said Seidlitz, but the turf mementos provide a far more affordable option than, for example, a Super Bowl-used football or stadium banner. "It's an exciting deal for us," he said. "We have thought about this for a while. Most of the time, the [Super Bowl] fields get pulled up or donated. This is an opportunity for a lot of fans looking for that connection to the game to acquire a meaningful memorabilia piece." Univ. of Alabama football fans have placed 1,000 orders for game-used sod since the Crimson Tide won college football's championship, Andres said. Those pieces of turf -- the end zones and midfield portions priced the same as the Super Bowl grass, as well as 11 special moments, including the spot where Alabama coach Nick Saban was doused with Gatorade -- have produced about $100,000 in revenue, he said.
INDIVIDUAL TEAMS COULD BE NEXT: As an NFL licensee, Stadium Associates owns the exclusive rights to sign deals with teams. The company has had initial discussions with the Packers, among other teams, Andres said. The Packers have been talking with Andres for the past six to eight months, seeing an opportunity at Lambeau Field after Stadium Associates did a deal with the Yankees in '09 to sell authentic sod and grass seed used at Yankee Stadium. Simply cutting the turf up is not an option because it is supported by a synthetic net that helps hold it all together, said Aaron Hart, a Packers corporate sales account executive. "We are exploring ways that we could tap into their experience in bringing something to market," Hart said. "If the Yankees can do it, it sure makes sense for our fans."