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SBD/Issue 90/Sports Media
Comcast Looks To Tie Sunday Ticket To The Terrestrial Loophole
Published January 22, 2010
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FAMILY PLANNING: In California, John Maffei notes Padres games air exclusively on Cox Communication's Channel 4 San Diego, so DirecTV officials are interested in how the loophole "plays out, as are the Padres." Cox and the Padres are "in the eighth year of a 10-year deal" that pays the club about $16M annually. The two sides have "already talked -- at least informally -- about a new contract, a deal that would either get games off cable or make them available to a wider audience." Padres Vice Chair & CEO Jeff Moorad recently said, "Channel 4 is at the top of our business agenda. There is nothing more important to us than providing our games to a wider audience." Sources indicated that Cox is "willing to pay something close to what it pays now for the Padres," but the team wants "something close" to $30M per season. Maffei notes if Cox agrees to the $30M figure or "something close to that, it could recoup some money by making games available to AT&T U-Verse and DirecTV, which would have to pay a fee to carry them" (NORTH COUNTY TIMES, 1/22).







