Turnkey Poll: Sports Execs Looking Forward To Olympic Hockey

Hockey is the Winter Olympics event that sports execs are most looking forward to watching during next month's Vancouver Games, according to results from a Turnkey Sports Poll taken in December. Following hockey, alpine events set for Whistler also remain popular among sports execs surveyed. As far as interest level in the Vancouver Games, almost 36% of respondents said they were moderately interested, compared to 25% saying they were very interested. Among athletes competing in Vancouver, U.S. short track speedskater Apolo Anton Ohno ranks as the athlete sports execs are most looking forward to seeing. The survey covered more than 1,100 senior-level sports industry executives spanning pro and college sports (Turnkey Sports Poll).