Former NASCAR, FSG Exec Brian Corcoran Launches Own Agency

By Michael Smith, Staff Writer, SportsBusiness Journal

Former Fenway Sports Group and NASCAR sales and marketing exec BRIAN CORCORAN is starting his own agency, Shamrock Sports Group, based in Portland, Maine. Corcoran, a native of Maine, will focus Shamrock's efforts on corporate consulting and property representation. The 41-year-old, who will serve as Shamrock President, has just begun the process of hiring a staff and attracting clients, he said. Corcoran spent '09 with Fenway Sports Group, where he was Exec VP and led new business development while also working with the sales and marketing team at Roush Fenway Racing. In six years at NASCAR, Corcoran's sales efforts contributed to the Nextel and Nationwide entitlements.