- Salt Lake City Considering Bidding For Oly ...
- Dow Committed To Olympics Despite Criticis ...
- Olympic Games Remain Elusive For U.S.
- LOCOG Optimistic Six Months Out
- LOCOG Offers To Buy Back Unwanted Tickets
- Oly Stadium Naming Rights Coming Soon?
- USOC Projects 10% Revenue Increase For '13 ...
- LOCOG To Double Ceremonies Budget
- USOC, IOC Still Lack Revenue Agreement
- India Raises Issue Of Dow Sponsorship
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 89/Olympics
Nation Sensation: Ebersol Makes Appearance On "Colbert Report"
Published January 21, 2010
![]() |
| Ebersol Asks Colbert To Join NBC Olympic Team During "Colbert Report" |
YOU'VE GOT A FRIEND IN NEED: Colbert prior to Ebersol's appearance addressed reports that NBC could lose $200M on the Winter Games. Colbert: "It's gotten so bad that NBC is saving money on the Olympic torch by just setting fire to Conan O'Brien. Or that could be his hair, it's hard to tell." He added, "Clearly, they need help. That is why tonight I am calling on you, The Nation, to sponsor a new charity: NBC. Our fundraising goal is $200(M). … If we get to $200(M), I am confident Bob Costas will be holding interviews with 'The Colbert Nation' logo tattooed on his forehead." Once Ebersol appeared on the program, Colbert said, "We have been trying to raise money here tonight. The phone banks have been lighting up. Jim, show him how much money we have raised so far." After the "NBC Sponsorometer" said $1.89 had been raised, Colbert presented Ebersol with an oversized check for that amount and said, "Please accept this on behalf of 'The Colbert Nation.'"
SETTLING THE SCORE: Almost the entire "Colbert" episode was Olympic themed, as U.S. speedskater Shani Davis also appeared on the show in a taped segment. Davis, who previously has called Colbert a "jerk," accepted Colbert's challenge to race for the final spot on the U.S. Speedskating team, which is sponsored by "The Colbert Nation." Colbert said, "Last night, step one: I learned how to skate." The narration of the the taped segment said, "To beat Shani Davis, Stephen knew that he would need every advantage so first, he got a cape because what Stephen lacked in speed, dedication and athletic ability, he was determined to make up in style." Colbert then phoned Davis and told him, "I want to apologize for whatever I said that upset you. You're a great athlete and I completely respect you." After Davis accepted Colbert's apology and challenge, the host said, "Then there's just one more thing I want to say: Go!" Colbert started the race while Davis was still in his car driving to the rink. When Davis finally arrived, he blew past Colbert with a winning time of 35.24 seconds. Colbert finished in 13 minutes, 43.89 seconds ("The Colbert Report," Comedy Central, 1/20).

Davis Accepted Colbert's Challenge To A Race
Despite Previous Hostile Feelings Toward Him







