SBD/Issue 88/The Back of the Book

Birmingham Tops Local Ratings For College Football Bowl Season

Birmingham's 67.4 local rating for Alabama's win over Texas in the January 7 Citi BCS National Championship on ABC was the highest local rating among the 56 Nielsen metered markets during the '09-10 bowl season. For the 34 bowl games, Birmingham topped all markets with a 12.4 average local rating, earning either the highest or second-highest local rating for 21 bowls. Viewers in Knoxville tuned in for the New Year's Eve Virginia Tech-Tennessee Chick-fil-A Bowl on ESPN, as the market's 30.6 local rating on ESPN was tops among all non-BCS bowl telecasts. Below are the top 10 local market ratings for the '09-10 college bowl season, as well as top local ratings for non-BCS bowls (THE DAILY).

TOP 10 RATINGS IN LOCAL MARKETS FOR '09-10 BOWL GAMES
MARKET
BOWL
NET
DATE
LOCAL
RAT.
Birmingham
Citi BCS National Championship: Alabama-Texas
ABC
1/7
67.4
Columbus
Rose Bowl: Ohio State-Oregon
ABC
1/1
49.8
Austin
Citi BCS National Championship: Alabama-Texas
ABC
1/7
48.2
San Antonio
Citi BCS National Championship: Alabama-Texas
ABC
1/7
37.2
Dayton
Rose Bowl: Ohio State-Oregon
ABC
1/1
35.7
Oklahoma City Citi BCS National Championship: Alabama-Texas
ABC
1/7
34.3
Nashville Citi BCS National Championship: Alabama-Texas
ABC
1/7
33.4
Cleveland-Akron Rose Bowl: Ohio State-Oregon
ABC
1/1
33.0
Portland Rose Bowl: Ohio State-Oregon
ABC
1/1
32.2
Knoxville Citi BCS National Championship: Alabama-Texas
ABC
1/7
31.9
TOP 10 RATINGS IN LOCAL MARKETS FOR '09-10 NON-BCS BOWL GAMES
MARKET
BOWL
NET
DATE
LOCAL
RAT.
Knoxville
Chick-fil-A Bowl: Virginia Tech-Tennessee
ESPN
12/31
30.6
Oklahoma City
AT&T Cotton Bowl: Ole Miss-Oklahoma State
Fox
1/2
28.4
Birmingham
Outback Bowl: Auburn-Northwestern
ESPN
1/1
27.4
Oklahoma City Brut Sun Bowl: Stanford-Oklahoma
CBS
12/31
24.4
New Orleans Capital One Bowl: Penn State-LSU
ABC
1/1
23.8
Tulsa AT&T Cotton Bowl: Ole Miss-Oklahoma State
Fox
1/2
22.9
Tulsa Brut Sun Bowl: Stanford-Oklahoma
CBS
12/31
21.6
Jacksonville Konica Minolta Gator Bowl:
Florida State-West Virginia
CBS
1/1
21.1
Columbus Capital One Bowl: Penn State-LSU
ABC
1/1
20.0
Birmingham AutoZone Liberty Bowl: Arkansas-ECU
ESPN
1/2
17.0
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