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SBD/Issue 88/The Back of the Book
Birmingham Tops Local Ratings For College Football Bowl Season
Published January 20, 2010
Birmingham's 67.4 local rating for Alabama's win over Texas in the January 7 Citi BCS National Championship on ABC was the highest local rating among the 56 Nielsen metered markets during the '09-10 bowl season. For the 34 bowl games, Birmingham topped all markets with a 12.4 average local rating, earning either the highest or second-highest local rating for 21 bowls. Viewers in Knoxville tuned in for the New Year's Eve Virginia Tech-Tennessee Chick-fil-A Bowl on ESPN, as the market's 30.6 local rating on ESPN was tops among all non-BCS bowl telecasts. Below are the top 10 local market ratings for the '09-10 college bowl season, as well as top local ratings for non-BCS bowls (THE DAILY).
|
TOP 10 RATINGS IN LOCAL MARKETS FOR '09-10 BOWL GAMES
|
||||
|
MARKET
|
BOWL
|
NET
|
DATE
|
LOCAL
RAT. |
|---|---|---|---|---|
|
Birmingham
|
Citi BCS National Championship: Alabama-Texas
|
ABC
|
1/7
|
67.4
|
|
Columbus
|
Rose Bowl: Ohio State-Oregon
|
ABC
|
1/1
|
49.8
|
|
Austin
|
Citi BCS National Championship: Alabama-Texas
|
ABC
|
1/7
|
48.2
|
|
San Antonio
|
Citi BCS National Championship: Alabama-Texas
|
ABC
|
1/7
|
37.2
|
|
Dayton
|
Rose Bowl: Ohio State-Oregon
|
ABC
|
1/1
|
35.7
|
| Oklahoma City | Citi BCS National Championship: Alabama-Texas |
ABC
|
1/7
|
34.3
|
| Nashville | Citi BCS National Championship: Alabama-Texas |
ABC
|
1/7
|
33.4
|
| Cleveland-Akron | Rose Bowl: Ohio State-Oregon |
ABC
|
1/1
|
33.0
|
| Portland | Rose Bowl: Ohio State-Oregon |
ABC
|
1/1
|
32.2
|
| Knoxville | Citi BCS National Championship: Alabama-Texas |
ABC
|
1/7
|
31.9
|
|
TOP 10 RATINGS IN LOCAL MARKETS FOR '09-10 NON-BCS BOWL GAMES
|
||||
|
MARKET
|
BOWL
|
NET
|
DATE
|
LOCAL
RAT. |
|---|---|---|---|---|
|
Knoxville
|
Chick-fil-A Bowl: Virginia Tech-Tennessee
|
ESPN
|
12/31
|
30.6
|
|
Oklahoma City
|
AT&T Cotton Bowl: Ole Miss-Oklahoma State
|
Fox
|
1/2
|
28.4
|
|
Birmingham
|
Outback Bowl: Auburn-Northwestern
|
ESPN
|
1/1
|
27.4
|
| Oklahoma City | Brut Sun Bowl: Stanford-Oklahoma |
CBS
|
12/31
|
24.4
|
| New Orleans | Capital One Bowl: Penn State-LSU |
ABC
|
1/1
|
23.8
|
| Tulsa | AT&T Cotton Bowl: Ole Miss-Oklahoma State |
Fox
|
1/2
|
22.9
|
| Tulsa | Brut Sun Bowl: Stanford-Oklahoma |
CBS
|
12/31
|
21.6
|
| Jacksonville | Konica Minolta Gator Bowl: Florida State-West Virginia |
CBS
|
1/1
|
21.1
|
| Columbus | Capital One Bowl: Penn State-LSU |
ABC
|
1/1
|
20.0
|
| Birmingham | AutoZone Liberty Bowl: Arkansas-ECU |
ESPN
|
1/2
|
17.0
|
