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  • Birmingham Tops Local Ratings For College Football Bowl Season

    Birmingham's 67.4 local rating for Alabama's win over Texas in the January 7 Citi BCS National Championship on ABC was the highest local rating among the 56 Nielsen metered markets during the '09-10 bowl season. For the 34 bowl games, Birmingham topped all markets with a 12.4 average local rating, earning either the highest or second-highest local rating for 21 bowls. Viewers in Knoxville tuned in for the New Year's Eve Virginia Tech-Tennessee Chick-fil-A Bowl on ESPN, as the market's 30.6 local rating on ESPN was tops among all non-BCS bowl telecasts. Below are the top 10 local market ratings for the '09-10 college bowl season, as well as top local ratings for non-BCS bowls (THE DAILY).

    TOP 10 RATINGS IN LOCAL MARKETS FOR '09-10 BOWL GAMES
    MARKET
    BOWL
    NET
    DATE
    LOCAL
    RAT.
    Birmingham
    Citi BCS National Championship: Alabama-Texas
    ABC
    1/7
    67.4
    Columbus
    Rose Bowl: Ohio State-Oregon
    ABC
    1/1
    49.8
    Austin
    Citi BCS National Championship: Alabama-Texas
    ABC
    1/7
    48.2
    San Antonio
    Citi BCS National Championship: Alabama-Texas
    ABC
    1/7
    37.2
    Dayton
    Rose Bowl: Ohio State-Oregon
    ABC
    1/1
    35.7
    Oklahoma City Citi BCS National Championship: Alabama-Texas
    ABC
    1/7
    34.3
    Nashville Citi BCS National Championship: Alabama-Texas
    ABC
    1/7
    33.4
    Cleveland-Akron Rose Bowl: Ohio State-Oregon
    ABC
    1/1
    33.0
    Portland Rose Bowl: Ohio State-Oregon
    ABC
    1/1
    32.2
    Knoxville Citi BCS National Championship: Alabama-Texas
    ABC
    1/7
    31.9
    TOP 10 RATINGS IN LOCAL MARKETS FOR '09-10 NON-BCS BOWL GAMES
    MARKET
    BOWL
    NET
    DATE
    LOCAL
    RAT.
    Knoxville
    Chick-fil-A Bowl: Virginia Tech-Tennessee
    ESPN
    12/31
    30.6
    Oklahoma City
    AT&T Cotton Bowl: Ole Miss-Oklahoma State
    Fox
    1/2
    28.4
    Birmingham
    Outback Bowl: Auburn-Northwestern
    ESPN
    1/1
    27.4
    Oklahoma City Brut Sun Bowl: Stanford-Oklahoma
    CBS
    12/31
    24.4
    New Orleans Capital One Bowl: Penn State-LSU
    ABC
    1/1
    23.8
    Tulsa AT&T Cotton Bowl: Ole Miss-Oklahoma State
    Fox
    1/2
    22.9
    Tulsa Brut Sun Bowl: Stanford-Oklahoma
    CBS
    12/31
    21.6
    Jacksonville Konica Minolta Gator Bowl:
    Florida State-West Virginia
    CBS
    1/1
    21.1
    Columbus Capital One Bowl: Penn State-LSU
    ABC
    1/1
    20.0
    Birmingham AutoZone Liberty Bowl: Arkansas-ECU
    ESPN
    1/2
    17.0

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