SBD/Issue 88/Sponsorships, Advertising & Marketing

Who Dat? Saints' Playoff Run Continues Strong Merchandise Sales

Saints Seeing Strong Merchandise Sales
As Team Advances In NFL Playoffs
Following the Saints’ playoff win over the Cardinals last Saturday, the “fever for all things Black & Gold stepped up a notch" at local retailers, according to WWL-AM's Jay Vise. Supermarket chain Rouses' Owner Donald Rouse said that many of his stores "could not keep the Drew Brees ‘Finish Strong’ T-shirt on the shelves.” Louisiana-based Bayou Sports Shop co-Owner Shannon Ockman said that Brees “remains a fan favorite for merchandise,” but also said that RB Reggie Bush is “running a close second in sales.” Meanwhile, Vise reported some local merchants “who also have a presence on the Internet have found a major profit center in catering to out-of-town, and out-of-country Saints fans.” New Orleans-based Sports Avenue Manager Shawn Danos added that online sales have been “huge” since Saturday’s win (WWL.com, 1/19). Sales of Saints merchandise through NFLShop.com during the regular season ranked eighth in the league, and NFL VP/Communications Brian McCarthy said the team's win over the Cardinals will likely cause them to "probably move up a couple spots." In Baton Rouge, David Mitchell reported "jerseys and Saints flags have been top sellers" for the team. Louisiana-based Nawlins Sports Owner Michael Lester said that Saints merchandise sales "really dropped by the time they had their second loss" to the Buccaneers on December 17, but he added that sales "doubled between Saturday and Sunday," the day after the Cardinals game (Baton Rouge ADVOCATE, 1/19). Jimmy Kriener, who works as a contractor for L&G Concessions, said of Saints' merchandise sales, "It's been steady. 'Brisk' is the word you would use, I guess. Once they get to their first Super Bowl, I think it will really pick up. After Sunday, you'll have the first ever Saints NFC champions shirts, your first ever Saints Super Bowl shirts. I think that's what everybody is kind of waiting on" (Alexandria TOWN TALK, 1/20).

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