2014 Reader Survey: College Sports Sherman Critical Of Several NFL Policies MASN Taking Aim At MLB Advance To Nats NHL, NHLPA Aim For Big Money World Cup Red Sox Willing To Go Over Luxury Tax Threshold Silver Optimistic About New Bucks' Arena Bahamas Hosting CBB Despite Gambling Executive Transactions 2014 Reader Survey: Motorsports Jeter Played No Role In Woods' Tribune Piece
SBD/Issue 88/Sponsorships, Advertising & Marketing
Kobe Teams With George Lopez To Launch New Nike Basketball Shoe
Published January 20, 2010
|Bryant (l), Lopez (r) Host "Nike Live" To
Promote New Zoom Kobe V Shoe
DROP IT LIKE IT'S HOT: BRAND REPUBLIC's Maisie McCabe reports adidas has released a new ad featuring David Beckham and rapper Snoop Dogg to promote the brand's new "Star Wars" collection of shoes and apparel. The promo is "set at a block party," and as "Star Wars" music plays the "party turns sinister and Darth Vader appears through the mist." The new collection is "out this week and includes junior and adult sizes" (BRANDREPUBLIC.com, 1/20).
|Watch The Latest adidas Spot|