U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/Issue 88/Sponsorships, Advertising & Marketing
Kobe Teams With George Lopez To Launch New Nike Basketball Shoe
Published January 20, 2010
|Bryant (l), Lopez (r) Host "Nike Live" To
Promote New Zoom Kobe V Shoe
DROP IT LIKE IT'S HOT: BRAND REPUBLIC's Maisie McCabe reports adidas has released a new ad featuring David Beckham and rapper Snoop Dogg to promote the brand's new "Star Wars" collection of shoes and apparel. The promo is "set at a block party," and as "Star Wars" music plays the "party turns sinister and Darth Vader appears through the mist." The new collection is "out this week and includes junior and adult sizes" (BRANDREPUBLIC.com, 1/20).
|Watch The Latest adidas Spot|