David Hill To Produce Oscars Telecast Pizza Hut To Sponsor "College GameDay" Twins Increasing Season-Ticket Prices Pelicans Sell Out Floor Seats For '15-16 Deflategate Ruling Coming This Week L.A. Games Bid Sends Delegation To IOC Orioles Celebrate Ripken's Record Streak SB Media Day Moves To Primetime Delta, Sounders Renew Partnership L.A. Approves Contract For Olympics Bid
SBD/Issue 88/Sponsorships, Advertising & Marketing
Kobe Teams With George Lopez To Launch New Nike Basketball Shoe
Published January 20, 2010
|Bryant (l), Lopez (r) Host "Nike Live" To
Promote New Zoom Kobe V Shoe
DROP IT LIKE IT'S HOT: BRAND REPUBLIC's Maisie McCabe reports adidas has released a new ad featuring David Beckham and rapper Snoop Dogg to promote the brand's new "Star Wars" collection of shoes and apparel. The promo is "set at a block party," and as "Star Wars" music plays the "party turns sinister and Darth Vader appears through the mist." The new collection is "out this week and includes junior and adult sizes" (BRANDREPUBLIC.com, 1/20).
|Watch The Latest adidas Spot|