Twitter Reax To Brady Decision NFL, Brady Settlement Talks Failed Wis. Assembly Approves Bucks Bill Goodell Upholds Brady Suspension Packers Unveils Alternate Uniform Michigan Ditches Legends Jersey Program Sanders, Avril Endorsing CenturyLink Gold Cup Sees 6% Attendance Jump From '13 Paolantonio Clarifies Bisciotti Comments Iger Talks ESPN Going Straight To Consumer
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Tight scrutiny of sponsorship spending puts more challenges on sports properties to deliver. Marketers want to find creativity in how they are allowed to activate and reach consumers, and they want to be able to measure the results to make sure their efforts are cost-effective. SportsBusiness Journal will look at how the sports industry is meeting those demands and helping brands achieve their goals. What will sports sponsorships look like in the year ahead? Publishing Date: February 15 Ad Close: February 1 Materials Close: February 3.
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