SBD/Issue 87/The Back of the Book

Overnight Nielsen Ratings From Weekend Sports Telecasts

NFL Divisional playoff telecasts each saw increases in Nielsen overnight ratings compared to '09. The NHL's first broadcast telecast following the Winter Classic drew a 0.8 overnight rating, down from a 1.1 overnight for the comparable Rangers-Penguins matchup last year. The chart below lists overnight Nielsen ratings from weekend sports telecasts (THE DAILY).

SHOW
DATE
NET
TIME
RAT.
Women's High School Basketball:
T-Mobile Invitational (taped)
1/16
CBS
2:30-3:30pm
0.6
NCAA Basketball: Illinois-Michigan State
1/16
CBS
3:30-6:00pm
0.5
"The NFL Today"
1/16
CBS
7:30-8:00pm
8.2
"Fox NFL Special"
1/16
Fox
3:30-4:30pm
5.9
Winter Dew Tour: Wendy's Invitational
1/16
NBC
1:00-3:00pm
0.7
PBR: Built Ford Tough Series: Sacramento Classic
1/16
NBC
3:00-4:30pm
0.8
AT&T U.S. Figure Skating Championships:
Pairs Free Skate, Men's Short Program
1/16
NBC
4:30-6:00pm
1.4
NCAA Basketball: UConn-Michigan
1/17
CBS
1:30-4:00pm
0.6
"The NFL Today"
1/17
CBS
4:00-4:30pm
10.2
"Fox NFL Special"
1/17
Fox
12:00-1:00pm
6.2
NHL: Blackhawks-Red Wings
1/17
NBC
12:30-3:00pm
0.8
Winter Dew Tour: Wendy's Invitational
1/17
NBC
3:00-4:30pm
0.6
AT&T U.S. Figure Skating Championships:
Men's Free Skate
1/17
NBC
4:30-6:00pm
1.8
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