Bauer Hockey Extends Lundqvist Deal Silver Praises Golden 1 Center Pac-12's Scott Defends Football Schedule SI, Fox Put World Series Show On Facebook Churchill Downs Posts Strong Q3 ESPN Eyes Supber Bowl LI Studio Site New Lawsuit Targets USA Gymnastics Acushnet Set For IPO On NYSE Mayor Pitching Oldsmar For Rays Ballpark
SBD/Issue 87/Sponsorships, Advertising & Marketing
Work Zone Ahead: Lowe's, NASCAR HOF Nearing Sponsorship Deal
Published January 19, 2010
Lowe's and the NASCAR HOF are in the final stages of negotiations for a sponsorship deal that will put the home improvement store's marks on the Kid's Zone, Transporter and Pit Road areas. Visitors to the HOF tonight on the Sprint Cup media tour will notice a transporter wrapped in Lowe's familiar blue colors, even though the HOF has not yet made an official announcement about the deal. It is not certain whether Lowe's will also use its Kobalt Tools brand in the HOF, as it does on the No. 48 Jimmie Johnson car.