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SBD/Issue 87/Sponsorships, Advertising & Marketing
Work Zone Ahead: Lowe's, NASCAR HOF Nearing Sponsorship Deal
Published January 19, 2010
Lowe's and the NASCAR HOF are in the final stages of negotiations for a sponsorship deal that will put the home improvement store's marks on the Kid's Zone, Transporter and Pit Road areas. Visitors to the HOF tonight on the Sprint Cup media tour will notice a transporter wrapped in Lowe's familiar blue colors, even though the HOF has not yet made an official announcement about the deal. It is not certain whether Lowe's will also use its Kobalt Tools brand in the HOF, as it does on the No. 48 Jimmie Johnson car.