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SBD/Issue 87/Sponsorships, Advertising & Marketing
Sharapova's Early Aussie Exit Calls Nike Deal Into Question
Published January 19, 2010
|Sharapova Loses Five Days After
Signing Record Deal With Nike
FEELING BLUE: The AP's Tanalee Smith wrote Sharapova's "blue dress with a patterned green mesh overlay was the first of the new Maria Sharapova Collection, a line of Nike tennis dresses and two-piece sets available this year" that Sharapova helped design. Maria Kirilenko, who defeated Sharapova Monday, said of the dress, "It was blue, I think, like Powerade. It was a good dress. She always has nice dresses." Smith noted four other Sony Ericsson WTA Tour players -- Kai-Chen Chang, Julie Goerges, Anastasia Pivovarova and Madison Keys -- "will compete in Sharapova's designs this year" (AP, 1/18). YAHOO SPORTS' Chris Chase noted reviews of the dress "were on par with Sharapova's disappointing performance on the court" (SPORTS.YAHOO.com, 1/18).