Executive Transactions MMF: Autosports And The Fan Experience Cal Signs Field Naming-Rights Deal With Kabam Pac-12 Championship Not A Sellout Yankees Likely To Keep Spending NBA Mexico City Game Cancelled Winston News Bumps Ferrell Off "SportsCenter" Cheerios To Make Super Bowl Ad Debut Classified Advertisements Names In The News
SBD/Issue 87/Sponsorships, Advertising & Marketing
Sharapova's Early Aussie Exit Calls Nike Deal Into Question
Published January 19, 2010
|Sharapova Loses Five Days After
Signing Record Deal With Nike
FEELING BLUE: The AP's Tanalee Smith wrote Sharapova's "blue dress with a patterned green mesh overlay was the first of the new Maria Sharapova Collection, a line of Nike tennis dresses and two-piece sets available this year" that Sharapova helped design. Maria Kirilenko, who defeated Sharapova Monday, said of the dress, "It was blue, I think, like Powerade. It was a good dress. She always has nice dresses." Smith noted four other Sony Ericsson WTA Tour players -- Kai-Chen Chang, Julie Goerges, Anastasia Pivovarova and Madison Keys -- "will compete in Sharapova's designs this year" (AP, 1/18). YAHOO SPORTS' Chris Chase noted reviews of the dress "were on par with Sharapova's disappointing performance on the court" (SPORTS.YAHOO.com, 1/18).