SBD/Issue 87/Sponsorships, Advertising & Marketing
Published January 19, 2010
|Images Of This Season's NBA All-Star Jerseys
Accidentally Leaked Online Monday Afternoon
WORRIED WHAT OTHER PEOPLE THINK? THESTREET.com's Andrea Tse reported EA Sports last week "discreetly sponsored a survey about Tiger Woods" in an effort to "gather the public's views" of the gaming company and its new "Tiger Woods PGA Tour Online" game. The questionnaire on Web survey site Greenfield Online "begins with general questions about sports games, then surprises survey takers" with other questions. One question asks if the controversy surrounding Woods has "made your impressions of EA Sports more or less favorable, or has it had no impact?" (THESTREET.com, 1/15).
GONE IN 60 MINUTES: In Boston, Kevin Paul Dupont wrote the NFL's "Play 60" initiative aimed at battling childhood obesity is "very simple, which is part of its beauty and hopefully its effectiveness." The league's aim is to "get every kid engaged in physical activity for 60 minutes per day," and "that's it." It vows to "help you find something to do and help you do it." The NFL is "onto something really good here, and we will see plenty of the 'Play 60' TV spots over these weeks leading up to the Super Bowl." The league has "engaged a number of players" to join in the effort (BOSTON GLOBE, 1/17).
FRESH TASTE, FRESH PLACE: Ruby Tuesday restaurant has signed on as the primary sponsor of Penske Racing's No. 22 Nationwide Series Dodge driven by Brad Keselowski for six races this season (Penske Racing). Penske Racing also has signed a deal with Magellan, and team Owner Roger Penske said, "Ruby Tuesday is a new category for us. A great brand … with almost 900 stores here in the U.S. going international which is very interesting to us. With Magellan, I guess I'll never get lost now." Penske: "Those are two key categories that we entered into and that's because we've been knocking on doors" (AL.com, 1/19).
ROUNDUP: Tennis player Andy Roddick earlier this month "filmed several commercials" in Boca Raton, Florida, reportedly for sponsors Lacoste and SAP (PALMBEACHPOST.com, 1/18)....All NBA players who wear Nike shoes wore a "commemorative gray and black pair" yesterday in celebration of Martin Luther King Jr. Day (New Orleans TIMES-PICAYUNE, 1/19).