SBD/Issue 87/Classified Advertisements

SBJ In-Depth: Sponsorship

Tight scrutiny of sponsorship spending puts more challenges on sports properties to deliver. Marketers want to find creativity in how they are allowed to activate and reach consumers, and they want to be able to measure the results to make sure their efforts are cost-effective. SportsBusiness Journal will look at how the sports industry is meeting those demands and helping brands achieve their goals. What will sports sponsorships look like in the year ahead? Publishing Date: February 15 Ad Close: February 1 Materials Close: February 3.

For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or

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