SBD/Issue 86/The Back of the Book

ESPN.com Totals 101.9 Million Video Streams During December '09

ESPN.com had 101.9 million video streams in December '09 in the U.S., tops among all sports sites for the month, according to data from Nielsen Online. ESPN.com ranked 10th among all online brands for the period. In the month of December, overall online video streams in the U.S. were up 11.8% from the same period a year ago. Turner Sports & Entertainment's digital network of sites accounted for a total of 142.3 million streams in the period, good enough for fourth among all online brands. YouTube led all online brands with 6.4 billion streams. Below are the top 10 online sports sites for December '09, ranked by total video streams from home and work (Nielsen Online).

TOP 10 ONLINE SPORTS SITES, RANKED BY TOTAL VIDEO STREAMS,
FOR DECEMBER '09 (HOME + WORK)
SITE
TOTAL STREAMS (000)
UNIQUE VIEWERS (000)
ESPN.com
101,856
8,470
NBA.com
27,695
986
NFL.com
20,385
3,878
MLB.com
18,364
2,565
Yahoo Sports
11,690
4,288
CBSSports.com
6,498
1,604
FoxSports.com
6,197
1,223
NHL.com
4,537
1,076
GolfChannel.com
3,939
426
WWE.com
3,773
740
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