SBD/Issue 86/The Back of the Book

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  • ESPN.com Totals 101.9 Million Video Streams During December '09

    ESPN.com had 101.9 million video streams in December '09 in the U.S., tops among all sports sites for the month, according to data from Nielsen Online. ESPN.com ranked 10th among all online brands for the period. In the month of December, overall online video streams in the U.S. were up 11.8% from the same period a year ago. Turner Sports & Entertainment's digital network of sites accounted for a total of 142.3 million streams in the period, good enough for fourth among all online brands. YouTube led all online brands with 6.4 billion streams. Below are the top 10 online sports sites for December '09, ranked by total video streams from home and work (Nielsen Online).

    TOP 10 ONLINE SPORTS SITES, RANKED BY TOTAL VIDEO STREAMS,
    FOR DECEMBER '09 (HOME + WORK)
    SITE
    TOTAL STREAMS (000)
    UNIQUE VIEWERS (000)
    ESPN.com
    101,856
    8,470
    NBA.com
    27,695
    986
    NFL.com
    20,385
    3,878
    MLB.com
    18,364
    2,565
    Yahoo Sports
    11,690
    4,288
    CBSSports.com
    6,498
    1,604
    FoxSports.com
    6,197
    1,223
    NHL.com
    4,537
    1,076
    GolfChannel.com
    3,939
    426
    WWE.com
    3,773
    740

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