SBD/Issue 86/Sports Media

Atomic Moguls Launches New Soccer-Themed Facebook Game

Seattle-based Atomic Moguls has launched Galacticos Football, a new Facebook-based online game that seeks to combine elements of fantasy sports with those of popular Facebook social games such as Farmville and Mafia Wars. The company since a beta launch of the game in late November has attracted a monthly audience of more than 130,000 people, much of them outside North America, and is now generating several thousands of dollars per day in revenue from microtransactions. In the game, users operate a European soccer team and can purchase attributes to improve their squad. "People are out there looking for the next big thing in fantasy, and we think we're on to something here," said Brenda Spoonemore, Atomic Moguls CEO and a former NBA Entertainment exec. "We were looking for that intersection between fantasy and Mafia Wars, and are particularly excited by the element where you can play as much as you want and aren't limited by an external schedule, and that we're into virtual goods." Advertising for the game direct aim at Farmville with a tagline, "Get Off the Farm And Onto The Pitch." The company is prepping a similar game for another sport to be released later this month.

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