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Vancouver Olympics Seeing Less Ambush Marketing Than Past Games
Published January 18, 2010
|Some Feel Blenz' Promotions Featuring
Ricker Border On Ambush Marketing
GETTING SOCIAL: McDonald's Exec VP & Global CMO Mary Dillon said that social media will "play a larger role in the way McDonald's will activate its sponsorship of the Vancouver Olympics." In the U.S., McDonald's "How do you McNugget?" promotion will "allow fans on Twitter and Facebook to follow and try to find athletes in different cities across the United States on the social networks." Meanwhile, Dillon said that the company's Champion Kids program will "involve more athletes than in Beijing." U.S. gymnast Shawn Johnson is "serving as an ambassador for the program," and other athletes included in McDonald's ads are Canada speedskater Cindy Klassen, Canada snowboarders Brad Martin and Crispin Lipscomb and Canada skier Alexandre Bilodeau (AROUNDTHERINGS.com, 1/17).