Comcast To Provide Ethernet At Tracks Blatter Apologetic On FIFA Scandal Panel: Ads Evolve With Technology Roc Nation Sports Hires Thousand Bulls Fire Coach Tom Thibodeau St. John's To Part Ways With AD Execs Focusing On Data To Drive Affinity Classified Advertisements Heineken Sees Authenticity In U.S. Soccer New "Hard Knocks" To Feature Texans
Upcoming Conferences and Events
SBD/Issue 86/Sponsorships, Advertising & Marketing
Tim Tebow To Be Featured In Super Bowl Ad For Focus On The Family
Published January 18, 2010
|Tebow, His Mother Will Share Personal Story
In Focus On The Family Super Bowl Ad
MAKING AN EARLY IMPRESSION: In Miami, Joseph Goodman wrote, "This is fascinating stuff. Pro athletes, especially those as recognizable as Tebow, hardly ever take public stands about anything let alone something as divisive as abortion." However, the move "isn't exactly ideal for mainstream marketing, sponsorship and image branding." Goodman: "I'm sure Nike, Adidas, Reebok, Gatorade and all the rest are taking notice" (MIAMIHERALD.com, 1/17).