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SBD/Issue 86/Sponsorships, Advertising & Marketing
Tim Tebow To Be Featured In Super Bowl Ad For Focus On The Family
Published January 18, 2010
|Tebow, His Mother Will Share Personal Story
In Focus On The Family Super Bowl Ad
MAKING AN EARLY IMPRESSION: In Miami, Joseph Goodman wrote, "This is fascinating stuff. Pro athletes, especially those as recognizable as Tebow, hardly ever take public stands about anything let alone something as divisive as abortion." However, the move "isn't exactly ideal for mainstream marketing, sponsorship and image branding." Goodman: "I'm sure Nike, Adidas, Reebok, Gatorade and all the rest are taking notice" (MIAMIHERALD.com, 1/17).