SBD/Issue 86/Sponsorships, Advertising & Marketing
NBC Increases Revenue Goals For Olympics As Ad Sales Pick Up
Published January 18, 2010
|NBC Has Sold 92% Of
Its Revised Sales Goal
HOW THE WEST WAS LOST: NBC last week disclosed that its primetime coverage of the Vancouver Games would not be live on the West Coast, and in Seattle, Ron Judd wrote if NBC "really believes most people want to be spoon fed" Olympic coverage "only after dark, but knows that some other malcontents prefer to watch sports live, why not do both?" Using a "cable network to put morning events on in the morning" would be a "win-win." But Judd wrote that will "never happen under" NBC Sports & Olympics Chair Dick Ebersol's leadership. Judd: "Which is another good reason to give the Olympic contract to a network that treats the Olympics as a live event, not schlock content to be repackaged at its own convenience" (SEATTLE TIMES, 1/17).
FAILED DEFENSE: In N.Y., Lauria & Covert wrote Ebersol's defense of the decision to return Jay Leno to late night was a "lame attempt to control the carnage created by NBC management's latest late-night screw up." Ebersol said disappointing ratings for Conan O'Brien's "The Tonight Show" were the reason for the move, but Lauria & Covert wrote, "Excuse us, but aren't Ebersol and [NBC Universal President & CEO] Jeff Zucker paid to make programming bets? Aren't they precisely the people who should be blamed for making the wrong ones? By the way, Dick, nice job on all that red ink soon to be spilled on your Winter Olympics bet. Who should be blamed for that one, Shaun White?" Ebersol's comments regarding the late night move are "not just ruthless, they're disingenuous" (N.Y. POST, 1/18).