Bucks Sold To Wesley Edens, Marc Lasry Michael King Staging First Boxing Card Tonight's Events A Lighter Buzz '47 Brand Launching New Campaign Anti-Drunk Driving Effort To Sponsor Race Bryce Harper Stars In Gatorade Spot podcast ESPN, Turner Launching NBA Playoff Ads Astros Launch App For In-Stadium Upgrade
Upcoming Conferences and Events
SBD/Issue 86/Sponsorships, Advertising & Marketing
adidas Drops Gilbert Arenas As Endorser Following Guilty Plea
Published January 18, 2010
adidas Friday said that it was "dumping longtime endorser" Wizards G Gilbert Arenas after his "guilty plea on felony gun charges" in DC, according to Michael McCarthy of USA TODAY. The move "demonstrates the short fuse that Madison Avenue now has with wayward athletic endorsers." adidas earlier this month had initially said it was "evaluating" its relationship with Arenas after NBA Commissioner David Stern suspended Arenas indefinitely without pay (USATODAY.com, 1/15). AD AGE's Jeremy Mullman noted as of Friday, Arenas' picture was "still prominent on adidas' website, even after he entered his guilty plea." Arenas had endorsed adidas since '03 and had been a "staple of the company's basketball marketing for years, alongside" Rockets G Tracy McGrady, Celtics F Kevin Garnett and Magic C Dwight Howard (ADAGE.com, 1/15). The adidas Web site no longer contains any references to Arenas (THE DAILY).