SBD/Issue 86/Franchises

Orioles To Charge More For Gameday Tickets, Prime Games

Orioles Introducing A $1-5 Additional Charge
On Tickets Purchased The Day Of The Game
The Orioles are "holding the line on season-ticket prices and single-game tickets for the 2010 season" but will introduce a $1-5 "additional charge on tickets purchased the day of the game," according to Ryan Sharrow of the BALTIMORE BUSINESS JOURNAL. In addition, tickets for Yankees and Red Sox games, as well as Opening Day -- dubbed "prime games" -- will cost 10% more than last season, and the additional charge for tickets purchased on gameday "will also be applied." Orioles Dir of Communications Greg Bader said that the team's decision to "hold the cost on season-long plans and most ticket prices is not directly tied to the team's string of 12 straight losing seasons, but is more reflective of the weak economy." Bader "declined to disclose the renewal rate of season tickets heading into 2010, but he expects that figure to be flat with the past six seasons" (BALTIMORE BUSINESS JOURNAL, 1/15 issue). In Baltimore, Dan Connolly noted the ticketing fee of $1-5 will depend on the "original price of the seat" and if that ticket is "purchased after 12:01 a.m. on game day." Bader said that the new policy, "which will average an additional $2 per game-day-purchased ticket, is becoming more common" in MLB. He said that last season, "10 teams did it; the Orioles have become the 11th team and several more could implement it in 2010." Bader said the policy "rewards fans who buy in advance and make a commitment ahead of time to come" see a game (Baltimore SUN, 1/16).

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