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SBD/Issue 85/Sports Media
Lack Of Uniform NFL Divisional Schedule Could Hurt Ratings
Published January 15, 2010
|Primetime Start For Ravens-Colts Saturday
Gives CBS Both Late Games This Weekend
BIG CHEESE: CBS earned a 16.9 final Nielsen rating and 27.4 million viewers last Sunday for its coverage of the Ravens-Patriots AFC Wild Card, up 13% and 15%, respectively, from a 15.0 rating and 23.9 million viewers for the net's Ravens-Dolphins Wild Card last year. The NFL's four Wild Card games last weekend averaged 29.9 million viewers, making it the most-viewed opening weekend of the NFL Playoffs since '94. The 29.9 million viewers also represented a 16% increase over 25.8 million viewers for last year's Wild Card round (THE DAILY). In Milwaukee, Bob Wolfley reports last Sunday's Cardinals-Packers NFC Wild Card game earned a "monstrous" 49.1 local rating on WITI-Fox in Milwaukee, the "highest rating for any wild-card game on any Milwaukee station" since a 51.2 local rating for Packers-49ers in January '02. Cardinals-Packers also had a "whopping" 70 share (MILWAUKEE JOURNAL SENTINEL, 1/15).
Writer Calls Simms (r) The "Best
Football Analyst In The TV Business"
HITTING ITS GROWTH SPURT: CABLEFAX DAILY reports Nielsen Universe estimates for January '09 and December '09 indicate that NFL Network "saw the biggest percentage gain in subs among metered networks," increasing 30.6% to nearly 55 million HHs in December. That is "not a surprise given its deal with Comcast that got it off a sports tier," but another factor was the "launch of NFL RedZone, which affiliates can only get if they take NFL Net." NFL RedZone "helped bring new distributors on board, like Massillon," and the net is "hoping to entice a few more operators this year." NFL Network VP/Affiliate Distribution John Malkin: "All of the operators I'm talking to are engaged, they want to talk more about RedZone, [they] all are very well aware of the successful season we've had. ... I expect a good year" (CABLEFAX DAILY, 1/15).