SBD/Issue 85/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The charts below list final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
NFC Wild Card: Cardinals-Packers
1/10
Fox
4:41-8:06pm
19.6
NFC Wild Card: Cowboys-Eagles
1/9
NBC
8:06-11:12pm
18.0
AFC Wild Card: Ravens-Patriots
1/10
CBS
1:04-4:13pm
16.9
AFC Wild Card: Jets-Bengals
1/9
NBC
4:37-7:41pm
15.2
"Fox NFL Sunday"
1/10
Fox
4:00-4:30pm
7.1
"NFL on NBC Studio Show"
1/9
NBC
4:00-4:37pm
5.0
"The NFL Today"
1/10
CBS
12:00-1:00pm
4.1
NCAA Basketball: Kansas-Tennessee
1/10
CBS
4:30-7:00pm
2.5
High School Football: U.S. Army All-American Bowl
1/9
NBC
1:00-3:59pm
1.4
Progressive Skating & Gymnastics Spectacular (taped)
1/10
NBC
4:00-6:00pm
1.3
PBR: Built Ford Tough Series:
New York City Invitational
1/10
NBC
2:30-4:00pm
0.7
U.S. Snowboarding Grand Prix (taped)
1/10
NBC
1:30-2:30pm
0.6
Women's NCAA Basketball: North Carolina-Connecticut
1/9
CBS
4:14-6:04pm
0.5
Women's NCAA Basketball: Ohio State-Michigan State
1/9
CBS
2:00-4:14pm
0.5
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
GMAC Bowl:
Central Michigan-Troy
1/6
ESPN
7:00-11:10pm
2.4
2.7
3,518
"Sunday NFL Countdown"
1/10
ESPN
11:00am-1:00pm
2.2
2.5
3,115
"College GameDay"
1/7
ESPN
7:00-8:00pm
1.5
1.8
2,355
NBA: Cavaliers-Nuggets
1/8
ESPN
10:36pm-1:24am
1.4
1.6
2,250
NCAA Basketball:
Duke-Georgia Tech
1/9
ESPN
2:03-4:20pm
1.4
1.6
2,087
NBA: Lakers-Clippers
1/6
ESPN
11:10pm-1:06am
1.4
1.6
2,039
NBA: Celtics-Hawks
1/8
ESPN
8:02-10:36pm
1.2
1.4
1,987
NBA: Cavaliers-Trail Blazers
1/10
ESPN
9:00-11:38pm
1.2
1.4
1,779
"NFL Countdown"
1/9
ESPN
11:00am-12:00pm
1.3
1.5
1,631
NCAA Basketball:
Connecticut-Georgetown
1/9
ESPN
12:00-2:03pm
1.1
1.3
1,515

SOARING HIGH: The Falcons "for the second consecutive year ... have seen a significant rise in TV ratings." The team finished the '09 season 9-7 and failed to make the playoffs, but ratings improved 7% over the '08 season, when the team finished 11-5. The team averaged 498,000 HHs per game this season. The Falcons this season "did accomplish consecutive winning seasons for the first time," and the team's ratings "have increased 57[%] since 2007, the largest increase of any NFL team" (ATLANTA CONSTITUTION, 1/14).

COOL BREEZE: In Chicago, Lewis Lazare reports the Blackhawks "have more than doubled their Nielsen ratings for games telecast on" Comcast SportsNet (CSN) Chicago in the last year. A CSN spokesperson said that game telecasts have averaged a 2.1 local rating for 28 games through Wednesday, up 102% over the same period last season (CHICAGO SUN-TIMES, 1/15). Meanwhile, CSN Chicago on January 7 earned a 3.4 local rating for Blackhawks-Bruins, marking its highest regular-season Blackhawks rating ever (CSN).

BIG APPLE: YES Network finished the '09 broadcast year as the most-watched RSN on a total-day basis (Monday-Sunday, 6:00am-2:00am ET) for the seventh consecutive year, experiencing a 10.3% growth over '08. YES averaged 82,000 primetime HHs in the N.Y. market for the year, up 13.9% over 72,000 HHs in '08 (YES)....SportsNet N.Y. following last Saturday's Jets-Bengals AFC Wild Card game drew a 0.9 local rating and more than 128,000 viewers from 7:30-8:45pm ET for "Jets Post Game Live," marking the highest-rated "Jets Post Game Live" show ever (SNY).

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