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SBD/Issue 85/Sports Media
Final Nielsen Ratings From Recent Sports Telecasts
Published January 15, 2010
The charts below list final Nielsen ratings from recent sports telecasts (THE DAILY).
|
TELECAST
|
DATE
|
NET
|
TIME
|
RAT.
|
|---|---|---|---|---|
|
NFC Wild Card: Cardinals-Packers
|
1/10
|
Fox
|
4:41-8:06pm
|
19.6
|
|
NFC Wild Card: Cowboys-Eagles
|
1/9
|
NBC
|
8:06-11:12pm
|
18.0
|
| AFC Wild Card: Ravens-Patriots |
1/10
|
CBS
|
1:04-4:13pm
|
16.9
|
| AFC Wild Card: Jets-Bengals |
1/9
|
NBC
|
4:37-7:41pm
|
15.2
|
| "Fox NFL Sunday" |
1/10
|
Fox
|
4:00-4:30pm
|
7.1
|
| "NFL on NBC Studio Show" |
1/9
|
NBC
|
4:00-4:37pm
|
5.0
|
| "The NFL Today" |
1/10
|
CBS
|
12:00-1:00pm
|
4.1
|
| NCAA Basketball: Kansas-Tennessee |
1/10
|
CBS
|
4:30-7:00pm
|
2.5
|
| High School Football: U.S. Army All-American Bowl |
1/9
|
NBC
|
1:00-3:59pm
|
1.4
|
| Progressive Skating & Gymnastics Spectacular (taped) |
1/10
|
NBC
|
4:00-6:00pm
|
1.3
|
| PBR: Built Ford Tough Series: New York City Invitational |
1/10
|
NBC
|
2:30-4:00pm
|
0.7
|
| U.S. Snowboarding Grand Prix (taped) |
1/10
|
NBC
|
1:30-2:30pm
|
0.6
|
| Women's NCAA Basketball: North Carolina-Connecticut |
1/9
|
CBS
|
4:14-6:04pm
|
0.5
|
| Women's NCAA Basketball: Ohio State-Michigan State |
1/9
|
CBS
|
2:00-4:14pm
|
0.5
|
|
TELECAST
|
DATE
|
NET
|
TIME
|
U.S.
|
CABLE
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
GMAC Bowl:
Central Michigan-Troy |
1/6
|
ESPN
|
7:00-11:10pm
|
2.4
|
2.7
|
3,518
|
|
"Sunday NFL Countdown"
|
1/10
|
ESPN
|
11:00am-1:00pm
|
2.2
|
2.5
|
3,115
|
| "College GameDay" |
1/7
|
ESPN
|
7:00-8:00pm
|
1.5
|
1.8
|
2,355
|
| NBA: Cavaliers-Nuggets |
1/8
|
ESPN
|
10:36pm-1:24am
|
1.4
|
1.6
|
2,250
|
| NCAA Basketball: Duke-Georgia Tech |
1/9
|
ESPN
|
2:03-4:20pm
|
1.4
|
1.6
|
2,087
|
| NBA: Lakers-Clippers |
1/6
|
ESPN
|
11:10pm-1:06am
|
1.4
|
1.6
|
2,039
|
| NBA: Celtics-Hawks |
1/8
|
ESPN
|
8:02-10:36pm
|
1.2
|
1.4
|
1,987
|
| NBA: Cavaliers-Trail Blazers |
1/10
|
ESPN
|
9:00-11:38pm
|
1.2
|
1.4
|
1,779
|
| "NFL Countdown" |
1/9
|
ESPN
|
11:00am-12:00pm
|
1.3
|
1.5
|
1,631
|
| NCAA Basketball: Connecticut-Georgetown |
1/9
|
ESPN
|
12:00-2:03pm
|
1.1
|
1.3
|
1,515
|
SOARING HIGH: The Falcons "for the second consecutive year ... have seen a significant rise in TV ratings." The team finished the '09 season 9-7 and failed to make the playoffs, but ratings improved 7% over the '08 season, when the team finished 11-5. The team averaged 498,000 HHs per game this season. The Falcons this season "did accomplish consecutive winning seasons for the first time," and the team's ratings "have increased 57[%] since 2007, the largest increase of any NFL team" (ATLANTA CONSTITUTION, 1/14).
COOL BREEZE: In Chicago, Lewis Lazare reports the Blackhawks "have more than doubled their Nielsen ratings for games telecast on" Comcast SportsNet (CSN) Chicago in the last year. A CSN spokesperson said that game telecasts have averaged a 2.1 local rating for 28 games through Wednesday, up 102% over the same period last season (CHICAGO SUN-TIMES, 1/15). Meanwhile, CSN Chicago on January 7 earned a 3.4 local rating for Blackhawks-Bruins, marking its highest regular-season Blackhawks rating ever (CSN).
BIG APPLE: YES Network finished the '09 broadcast year as the most-watched RSN on a total-day basis (Monday-Sunday, 6:00am-2:00am ET) for the seventh consecutive year, experiencing a 10.3% growth over '08. YES averaged 82,000 primetime HHs in the N.Y. market for the year, up 13.9% over 72,000 HHs in '08 (YES)....SportsNet N.Y. following last Saturday's Jets-Bengals AFC Wild Card game drew a 0.9 local rating and more than 128,000 viewers from 7:30-8:45pm ET for "Jets Post Game Live," marking the highest-rated "Jets Post Game Live" show ever (SNY).
