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Danica Patrick’s move to NASCAR is just one of the offseason developments that promise to generate increased fan and sponsor attention as NASCAR teams gear up for a new season. As the start approaches for the sport’s biggest race of the season, all eyes will be on Daytona as the buzz begins to build. Meanwhile, some of the most marketable drivers, including Dale Earnhardt Jr., Carl Edwards, Tony Stewart, Jeff Gordon and many others, will be looking to boost their performance on the track and help steer more attention to the sport. Publishing Date: February 8 Ad Close: January 25 Materials Close: January 27.

For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com