SBD/Issue 84/Sports Industrialists
Golf Swing Coach Hank Haney, Octagon End Exclusive Deal
Published January 14, 2010
HANK HANEY and Octagon have decided to end their exclusive representation agreement and are working to redefine the relationship under a set of new contractual guidelines. Octagon is expected to continue handling marketing and production deals it procured for the golf swing coach but will no longer exclusively represent Haney. The agency signed Haney in '07 and did corporate deals with Charles Schwab, FedEx, BMW and Gatorade, as well as development deals for his best-selling instructional DVD and Golf Channel show with CHARLES BARKLEY. It is unknown if Haney, more widely known as TIGER WOODS' swing coach, will seek new representation.