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SBD/Issue 84/Sponsorships, Advertising & Marketing
VANOC Concerned About Campaign From Non-Sponsor Scotiabank
Published January 14, 2010
|Scotiabank Exec Denies Bank
Has Broken Any Rules
GETTING IN ON THE FUN: In Vancouver, Damian Inwood notes Vancouver-area hairdresser Jon Paul Holt has launched a "VAN'Kerchief," and he has admitted that the "slogan for the handkerchief -- 'Tears of Pride' -- was inspired by the emotional reaction of Canadians to the Olympic torch relay." But Holt "denies the newly released maple-leaf souvenir is a bid to capitalize on the Games." Holt: "We're not having a go at the Olympics but just saying, 'Why not buy something that's made in Vancouver?'" (Vancouver PROVINCE, 1/14).