SBD/Issue 84/Sponsorships, Advertising & Marketing

Chips & Putts: Webb Simpson Inks Deal With Polo Ralph Lauren

Simpson Will Appear In National
Polo Ad Campaign, Wear Polo
Polo Ralph Lauren has signed a multi-year deal with golfer Webb Simpson to appear in a national ad campaign and wear Polo apparel during competition. The 24-year-old Simpson had four top-10 finishes in '09, his rookie year on the PGA Tour. Simpson, who is repped by Professional Advisory Group, also has a new deal with Geico to put its logo on his shirt and golf bag. Other Polo Golf endorsements include Jonathan Byrd, Luke Donald, Davis Love III, Morgan Pressel and Tom Watson (Jon Show, SportsBusiness Journal).

BO KNOWS FASHION: GOLFWEEK's Forecaddie reports golfer Bo Van Pelt has "taken an equity interest" in Tulsa-based start-up apparel company Flare. Van Pelt said, "From designing the clothes to getting contracts with different things, I'm trying to take a pretty active role." Van Pelt "debuted new Flare pants and shirts" at last weekend's PGA Tour SBS Championship (GOLFWEEK, 1/15 issue).

OTHER GOLFER DEALS: Jeff Klauk has signed a two-year deal with Intergraph to wear the company’s logo on his left chest. Troy Merritt signed a multi-year equipment deal with Titleist and a two-year deal with Markers Club to wear the real estate logo on his right chest. Chez Reavie signed a new deal with Epicor to wear its logo on his hat, and also moved from Titleist to TaylorMade-adidas Golf under a multi-year deal. Scott Piercy signed a new equipment deal with Callaway and a deal to wear the Epicor logo on his right chest. All four golfers are repped by Gaylord Sports (Show).

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