Warriors Switch Flagship Station To KGMZ Penn State, EON Sports Launch VR Channel Domain Names Filed For Las Vegas Desert Knights World Baseball Classic Returns To Dodger Stadium Mark McClusky Named Digital Editor Of SI Group Venus Williams To Star In New Amex Ads Lazarus Says Rio A Financial Success For NBC McIlroy Not Rushing Equipment Decision Fox, SI Reach Digital Content Partnership U.S. Soccer Suspends, Terminates Solo's Contract
SBD/Issue 84/Sponsorships, Advertising & Marketing
Chips & Putts: Webb Simpson Inks Deal With Polo Ralph Lauren
Published January 14, 2010
|Simpson Will Appear In National
Polo Ad Campaign, Wear Polo
BO KNOWS FASHION: GOLFWEEK's Forecaddie reports golfer Bo Van Pelt has "taken an equity interest" in Tulsa-based start-up apparel company Flare. Van Pelt said, "From designing the clothes to getting contracts with different things, I'm trying to take a pretty active role." Van Pelt "debuted new Flare pants and shirts" at last weekend's PGA Tour SBS Championship (GOLFWEEK, 1/15 issue).
OTHER GOLFER DEALS: Jeff Klauk has signed a two-year deal with Intergraph to wear the company’s logo on his left chest. Troy Merritt signed a multi-year equipment deal with Titleist and a two-year deal with Markers Club to wear the real estate logo on his right chest. Chez Reavie signed a new deal with Epicor to wear its logo on his hat, and also moved from Titleist to TaylorMade-adidas Golf under a multi-year deal. Scott Piercy signed a new equipment deal with Callaway and a deal to wear the Epicor logo on his right chest. All four golfers are repped by Gaylord Sports (Show).