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SBD/Issue 84/Sponsorships, Advertising & Marketing
Chips & Putts: Webb Simpson Inks Deal With Polo Ralph Lauren
Published January 14, 2010
|Simpson Will Appear In National
Polo Ad Campaign, Wear Polo
BO KNOWS FASHION: GOLFWEEK's Forecaddie reports golfer Bo Van Pelt has "taken an equity interest" in Tulsa-based start-up apparel company Flare. Van Pelt said, "From designing the clothes to getting contracts with different things, I'm trying to take a pretty active role." Van Pelt "debuted new Flare pants and shirts" at last weekend's PGA Tour SBS Championship (GOLFWEEK, 1/15 issue).
OTHER GOLFER DEALS: Jeff Klauk has signed a two-year deal with Intergraph to wear the company’s logo on his left chest. Troy Merritt signed a multi-year equipment deal with Titleist and a two-year deal with Markers Club to wear the real estate logo on his right chest. Chez Reavie signed a new deal with Epicor to wear its logo on his hat, and also moved from Titleist to TaylorMade-adidas Golf under a multi-year deal. Scott Piercy signed a new equipment deal with Callaway and a deal to wear the Epicor logo on his right chest. All four golfers are repped by Gaylord Sports (Show).