SBD/Issue 84/Sponsorships, Advertising & MarketingPrint All
Continental Tire Becoming Exclusive Tire
Of MLS In New Multi-Year Partnership
Accenture Trying To Start Afresh With New Ad
Campaign After Dropping Woods Last Month
Scotiabank Exec Denies Bank
Has Broken Any Rules
GETTING IN ON THE FUN: In Vancouver, Damian Inwood notes Vancouver-area hairdresser Jon Paul Holt has launched a "VAN'Kerchief," and he has admitted that the "slogan for the handkerchief -- 'Tears of Pride' -- was inspired by the emotional reaction of Canadians to the Olympic torch relay." But Holt "denies the newly released maple-leaf souvenir is a bid to capitalize on the Games." Holt: "We're not having a go at the Olympics but just saying, 'Why not buy something that's made in Vancouver?'" (Vancouver PROVINCE, 1/14).
Mets Allege SpongeTech Systems Stiffed Citi
Field Out Of $300,000 Owed For Advertising
NASCAR's Licensing Business Will Provide
Retailers With New MWR Product Options
POPULARITY CONTEST: SI.com's Tom Bowles wrote NASCAR driver Dale Earnhardt Jr. remains popular among fans "for several reasons" despite winning just one Sprint Cup race in the past three seasons. He has the "type of laid-back, well-rounded personality that appeals to fans well beyond NASCAR's Southern roots." He is "also a self-confessed computer geek, spending late nights racing online in simulation leagues all over the country." That makes him "relatable to all sorts of people, and when you add in his shy, introverted personality, he carries a special charisma that few in sports ever have." Bowles: "Keep in mind, too, how popular his dad was during his final years in NASCAR. ... Rooting for his son is one way for them to feel like they're doing that" (SI.com, 1/12).
BACK ON TRACK: In Detroit, Mike Brudenell reported American Le Mans Series (ALMS) President & CEO Scott Atherton "met Monday and Tuesday with leaders of the Detroit Three" at the North American Int'l Auto Show at Cobo Center, "talking racing and business." Atherton also "met with executives of Acura, Audi, BMW and Mazda -- key players in ALMS." Atherton said of the meetings, "The spirit and mood -- it's night and day different than 2009. ... The buzz is back here this week. You can feel a recovery beginning." Brudenell noted ALMS is "attracting the attention of manufacturers through its commitment to the environment and emphasis on fuel efficiency and alternative fuels such as ethanol and diesel." Atherton: "The last two days have been incredibly efficient and productive for us" (DETROIT NEWS, 1/13).
Bush's Baked Beans To Serve As Primary
Sponsor Of No. 47 For Five Cup Races
Simpson Will Appear In National
Polo Ad Campaign, Wear Polo
BO KNOWS FASHION: GOLFWEEK's Forecaddie reports golfer Bo Van Pelt has "taken an equity interest" in Tulsa-based start-up apparel company Flare. Van Pelt said, "From designing the clothes to getting contracts with different things, I'm trying to take a pretty active role." Van Pelt "debuted new Flare pants and shirts" at last weekend's PGA Tour SBS Championship (GOLFWEEK, 1/15 issue).
OTHER GOLFER DEALS: Jeff Klauk has signed a two-year deal with Intergraph to wear the company’s logo on his left chest. Troy Merritt signed a multi-year equipment deal with Titleist and a two-year deal with Markers Club to wear the real estate logo on his right chest. Chez Reavie signed a new deal with Epicor to wear its logo on his hat, and also moved from Titleist to TaylorMade-adidas Golf under a multi-year deal. Scott Piercy signed a new equipment deal with Callaway and a deal to wear the Epicor logo on his right chest. All four golfers are repped by Gaylord Sports (Show).
AD AGE's Bradford Wernle reported Dodge will air a 60-second spot during CBS' telecast of Super Bowl XLIV, becoming the first U.S. auto manufacturer in the game "in a year when Super Bowl advertising will be dominated by automotive imports." Chrysler Group's brands "have not run a national ad on the Super Bowl for several years, though they have run regional commercials in recent years during the game." The "last national Super Bowl spot was in 2005 and featured the Dodge Magnum." Wieden & Kennedy, Portland, will create the spot (ADAGE.com, 1/13).
STILL ON TOP: In a special to the DALLAS MORNING NEWS, Phil Miller writes Vikings QB Brett Favre's stature as a "beloved football icon has hardly been diminished" by his decision to return to the NFL. Miller: "There can be no stronger proof than this: In a city [Minneapolis] that cultivated a caustic hatred of him for 16 years, the former Green Bay quarterback is now the most popular Viking." Favre's No. 4 jersey "outsold all other NFL players' this season," and the Vikings' merchandise catalog "opens with two pages of Favre-specific gear." Vikings home games at the Metrodome "resemble a Favre family reunion, so popular is his brand" (DALLAS MORNING NEWS, 1/14).
Saints Players Came Up With Idea
For T-Shirt Featuring Team Mantra
LENDING A HELPING HAND: In Knoxville, Josh Flory reported while some Univ. of Tennessee football fans "have apparently taken to burning" T-shirts related to former coach Lane Kiffin, local apparel store Hound Dogs co-Owner Dan Burks "has a better idea." Burks yesterday said that "any customer who brings in an 'It's Time' T-shirt can get 20[%] off the purchase of a new shirt," and that he will "ship the old shirts to Haiti, which was devastated by an earthquake on Tuesday" (KNOXNEWS.com, 1/13).