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SBD/Issue 84/Leagues & Governing Bodies
Sale Of UFC Stake To UAE Company Aimed At Boosting Global Growth
Published January 14, 2010
|(l to r) Frank Fertitta, Dana White And Lorenzo
Fertitta Hoping Deal Boosts UFC's Global Growth
TALKING POINTS: Fertitta added, "We have been successful growing the brand, growing the business in these other countries so far, but we felt like in order to really accelerate our growth in the Middle East, in parts of Asia, China, where the Abu Dhabi government obviously has tremendous relationships, we felt like that they could help us get along a little faster than we have in the past" ("Power Lunch," CNBC, 1/12). Fertitta: "We feel like we have a product that travels very well and we've grown here domestically ... but now the idea is to export our product all over the world." Bloomberg TV's Greg Miles noted PPV is where the "vast majority" of the UFC's revenue is generated, and asked if the league can "grow pay-per-view as quickly in international markets." Fertitta: "There's not as many markets that are really pay-per-view ready from a technology standpoint. There are a few ... but the model for most international growth is going to more license fee or subscription type of revenue model" (Bloomberg TV, 1/12).