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SBD/Issue 84/Leagues & Governing Bodies
Auto Club Speedway Shortens, Renames October 10 Sprint Cup Race
Published January 14, 2010
|Auto Club Speedway Execs Hope Shortened
Fall Race Will Help Increase Excitement
MIXED SIGNALS: ESPN.com's David Newton wrote, "Many race fans and many of us who cover the sport have been screaming for shorter races to make the Sprint Cup Series more interesting and exciting." At least ACS President Gillian Zucker is "listening to the fans and to NASCAR, which is meeting with drivers and owners to discuss ways to improve the sport." But Newton wrote, "What does PIR do in the face of all of this? It adds laps." The move "seems like nothing more than a gimmick to sell tickets." Newton: "Just look at the promotion. The so-and-so 600, formerly known as the so-and-so 500, is offering the first 100 fans to purchase tickets in the grandstand the chance to drive six laps around the track" (ESPN.com, 1/13).