SBD/Issue 84/Franchises

NLL Minnesota Swarm Tie Player's Contract To Ticket Sales

Swarm's Zack Greer Has Section 88
Ticket Sales Tied Into Contract
The NLL Minnesota Swarm have "created a unique contract centered around 'Section 88,' a rooting area specific to" F Zack Greer, the No. 3 pick in the '09 NLL Draft, according to Michael Rand of the Minneapolis STAR TRIBUNE. Under the terms of the contract, the more tickets Greer "helps sell in that section, the more money he makes." Additionally, fans buying tickets in the section "earn credits toward having him come to a community appearance, an autograph session or even a clinic." Swarm Owner John Arlotta said there was "no precedent" that he could find for the contract. Arlotta: "This is more a matter of my business, sales and marketing background. I don't mind paying someone, but I like to pay for performance." Rand noted while attendance at Swarm home games "routinely tops 10,000, the organization operates at a budget deficit and has struggled to make consistent inroads with a burgeoning group of youth players in the metro area." Greer, who is "contractually obligated to live in the Twin Cities," said he "wanted to be in the community." Greer: "We were both on the same page" (Minneapolis STAR TRIBUNE, 1/13).

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