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SBD/Issue 82/Sponsorships, Advertising & Marketing
Papa's In The House: Papa John's To Be Official Pizza Of Super Bowl
Published January 12, 2010
I'M GOING HUNGRY: You could say the NFL is hungry for new business. The Papa John's deal, which runs through the Super Bowl, marks the fourth time this season the league has granted marketing rights to a restaurant chain. Earlier this year, there was a deal with IHOP, followed by sponsorships with KFC and McDonald's, which is title sponsor of the Pro Bowl. Papa John's other sports sponsorships include entitlement to a college bowl game in Birmingham, Alabama, since '06, and team sponsorships with nine NFL teams, including the Dolphins. Dolphin Stadium on February 7 will host its fifth Super Bowl.