Quote of the Day

"This doesn't happen without Bob. Bob gives us access to these types of interviews."

-- MLB Network President & CEO Tony Petitti, on having the net's Bob Costas conduct the first televised interview with Mark McGwire after he admitted using steroids (THE DAILY).

Tuesday January 12, 2010 Vol. 16 — No. 82 Print This Issue

Top Stories

  • Showing His Cards

    McGwire Uses Specific
    PR Plan For Admission
    Few can be surprised by Mark McGwire’s admission that he used steroids during a large part of his record-setting MLB career, but the process the slugger took could serve as a model for other athletes in similar positions to follow. The multi-media strategy coordinated by the Cardinals and former White House Press Secretary Ari Fleischer included a TV interview on MLB Network and select print and radio interviews, allowing McGwire to express his remorse and explain the situation without facing an onslaught of questioning. Snagging the exclusive rights to McGwire’s first on-air apology is seen as another feather in the cap for the year-old MLB Network. Bob Costas is receiving positive reviews today after conducting the interview, as he “alternated deftly in the roles of persistent inquisitor, confessor and compassionate listener.” However, some critics point out that Costas did not press McGwire enough on what kinds of steroids he used. Meanwhile, the admission is seen by many as a step McGwire had to take before joining the Cardinals as the team’s hitting coach.

  • Houston, Do We Have A Problem?
    Drayton McLane grants Astros negotiating rights to group including Harvey Schiller, but Selig "does not believe" team will change hands soon.

    Quick Delivery Time
    Papa John's inks short-term deal to become official pizza sponsor of Super Bowl XLIV.

    Spreading The Love
    Zuffa sells 10% stake in UFC to Middle Eastern company as part of continued int'l growth efforts.

    So Happy Together 
    Tod Leiweke stresses "collaboration" between himself, Pete Carroll and new Seahawks GM.

    United We Stand
    Manchester United plans bond issue to refinance existing debt, seeking to raise over $800M.

    Shuffling The Cards 
    Fox Sports Chair David Hill to gain greater power under News Corp. TV division restructuring.

    Slow & Steady 
    Canada's Olympic Broadcast Consortium short of breaking even but on track to meet targets.

    Bowled Over
    College football draws 1.77 million fans for 34 bowl games, up slightly from last year.

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