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SBD/Issue 81/Sports Media
ABC Earns 17.2 For Alabama-Texas, Most-Viewed Title Game Since '06
Published January 11, 2010
|ABC's Rating For Thursday's BCS National
Championship Game Up 8.9% From Last Year
OFF TARGET: In Dallas, Tim Cowlishaw wrote ABC announcers Brent Musburger and Kirk Herbstreit during Alabama-Texas needed to "get over" the storyline of Alabama RB Mark Ingram's father's imprisonment. Cowlishaw: "The kid won the Heisman, you think this story wasn't beaten to death that week?" (DALLASNEWS.com, 1/8). Meanwhile, in N.Y., Phil Mushnick noted Musburger "didn't even question why, 'Bama, up 10, second down and 47 seconds left, tried to score -- and did -- instead of just kneeing the clock" (N.Y. POST, 1/10).