SBD/Issue 80/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The charts below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
"NFL on Fox": Eagles-Cowboys (79%)
1/3
Fox
4:15-7:30pm
15.2
Rose Bowl: Ohio St.-Oregon
1/1
ABC
5:00-8:26pm
13.2
"NFL on CBS": Steelers-Dolphins (70%)
1/3
CBS
1:00-4:15pm
11.2
"Sunday Night Football": Bengals-Jets
1/3
NBC
8:31-11:13pm
10.0
"NFL on Fox": (regional)
1/3
Fox
1:00-4:15pm
9.6
Allstate Sugar Bowl: Florida-Cincinnati
1/1
Fox
8:46pm-12:00am
8.5
"NFL on CBS": (regional)
1/3
CBS
4:15-7:30pm
7.7
Capital One Bowl: Penn St.-LSU
1/1
ABC
1:00-4:37pm
6.8
"The OT"
1/3
Fox
7:30-8:00pm
6.8
"Football Night In America"
1/3
NBC
7:30-8:15pm
4.7
AT&T Cotton Bowl: Ole Miss-Oklahoma St.
1/2
Fox
2:17-5:50pm
4.5
Konica Minolta Gator Bowl: FSU-WVU
1/1
CBS
1:00-4:40pm
3.9
Brut Sun Bowl: Oklahoma-Stanford
12/31
CBS
2:00-6:09pm
3.3
Bridgestone NHL Winter Classic: Flyers-Bruins
1/1
NBC
1:00-4:00pm
2.1
NCAA Basketball: Louisville-Kentucky
1/2
CBS
3:30-6:00pm
1.9
Figure Skating: Brian Boitano Spectacular (taped)
1/1
NBC
4:00-6:00pm
1.2
Figure Skating: Smuckers Stars on Ice (taped)
1/3
NBC
4:00-6:00pm
1.2
NCAA Basketball: (regional)
1/2
CBS
1:00-3:00pm
1.1
Lucas Oil Off-Road Racing (taped)
1/2
NBC
2:30-3:30pm
0.4
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
"Monday Night Football":
Vikings-Bears
12/28
ESPN
8:30pm-12:07am
10.4
12.0
17006
Valero Alamo Bowl:
Texas Tech-Michigan State
1/2
ESPN
9:08pm-1:10am
4.8
5.6
7829
Chick-Fil-A Bowl:
Virginia Tech-Tennessee
12/31
ESPN
7:30-10:58pm
4.2
4.9
7513
AutoZone Liberty Bowl:
Arkansas-East Carolina
1/2
ESPN
5:30-9:08pm
3.8
4.4
6449
Champs Sports Bowl:
Wisconsin-Miami
12/29
ESPN
8:00-11:21pm
3.9
4.5
6217
Pacific Life Holiday Bowl:
Nebraska-Arizona
12/30
ESPN
8:13-11:25pm
3.7
4.3
6138
Outback Bowl:
Auburn-Northwestern
1/1
ESPN
11:01am-3:10pm
3.5
4.1
5685
"Red Bull: New Year No Limits"
12/31
ESPN
10:58pm-12:20am
2.1
2.4
4196
AdvoCare V100 Independence Bowl: Georgia-Texas A&M
12/28
ESPN2
5:00-8:51pm
2.0
2.4
3276
Texas Bowl: Navy-Missouri
12/31
ESPN
3:30-6:52pm
2.1
2.5
3191

WORTHY OF THE GOLD: TSN drew 5.3 million viewers for Tuesday's U.S.-Canada IIHF World Junior Championship Gold Medal Game, marking the largest audience ever for the net and the largest audience on Canadian television since '05. Eight of the top 10 programs of all time on TSN have been IIHF World Junior Championship games. TSN.ca also earned 145,000 live streams for the Gold Medal Game, a record for primetime online streaming (TSN). In Toronto, Chris Zelkovich awarded TSN an "A" for its broadcast of the game, as the net "did it right." Zelkovich: "It didn't overwhelm us with heart-breaking stories, images of crazed fans or multiple replays. Instead, it gave us the game with the right mix of angles and stories." Zelkovich also noted TSN drew 3.223 million viewers for its coverage of the January 3 Canada-Switzerland World Junior Championship semifinal, the largest audience for a Canadian broadcast last weekend (THESTAR.com, 1/6).

RINGING IN THE NEW YEAR: Boston's WHDH-NBC earned a 14.4 local rating for the January 1 Flyers-Bruins Bridgestone NHL Winter Classic, a "massive number by any measure, but particularly for a hockey game." By comparison, NESN earned a 14.2 in the market for Hurricanes-Bruins Eastern Conference Quarterfinal Game Seven last year, which "remains the network's highest rating for a Bruins game in its 25-year history" (BOSTON GLOBE, 1/8).

NOTES: The 13 Rams games that were televised in the St. Louis market this season averaged a 16.2 local rating. That rating is slightly down from a 16.3 rating last season, but "still above the low point of the team's 15 seasons in St. Louis, a 15.8 mark" in '98. Three Rams games were blacked out locally (ST. LOUIS POST-DISPATCH, 1/8)....Louisville's WLKY-CBS earned a 37.0 local overnight rating and 248,000 HHs for the January 2 Louisville-Kentucky men's basketball game (BIZJOURNALS.com, 1/6)....ESPN earned a 1.1 cable rating for the January 2 Under Armour All-America High School Football Game, up 10% from a 1.0 rating for last year's game (ESPN).

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