SBD/Issue 80/Sports Industrialists

Agent Jeff Sperbeck Starts Own Agency After Leaving Octagon

NFL agent JEFF SPERBECK, who may be best known as the marketing agent for Pro Football HOFer JOHN ELWAY, has parted ways with Octagon and launched a new agency. Sperbeck and his longtime partner, MIKE SULLIVAN, joined Octagon as co-Dirs of Football in '00 when Octagon acquired their firm. Sperbeck has specialized in NFL player marketing, although he also represents players for their on-field deals. Sperbeck has opened a new firm, The Novo Agency, in Alamo, California, not far from the Octagon football division, which is based in Walnut Creek. "I am excited to be starting my new firm and look forward to building it," Sperbeck said. Sperbeck's clients, which in addition to Elway include about 10 current players highlighted by Dolphins LB JOEY PORTER, are expected to follow him. Octagon represents about 65 NFL players and about 35 NFL coaches and retired players, including former NFLer EMMITT SMITH. Octagon President of Athletes & Personalities PHIL DE PICCIOTTO said, "Octagon has re-aligned our marketing capability for our football clients. ... Jeff Sperbeck and we have parted ways two months ago, and the marketing for our football business is being centralized out of our McLean headquarters." Sullivan continues as Managing Dir and agent KEN LANDPHERE is head of operations for Octagon Football, de Picciotto said. Lead agents in the division are DOUG HENDRICKSON, ANDY ROSS, C.J. LABOY, SEAN HOWARD and JENNIFER CARR.

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