Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 76/The Back of the BookPrint All
The chart below lists overnight Nielsen ratings from New Year's weekend sports telecasts (THE DAILY).SHOWDATENETTIMERAT.Brut Sun Bowl: Oklahoma-Stanford12/31CBS2:00-6:00pm3.6Tournament of Roses Parade1/1ABC11:00-1:00pm4.2Capital One Bowl: Penn St.-LSU1/1ABC1:00-4:30pm6.9
Rose Bowl: Ohio St.-Oregon1/1ABC5:00-8:30pm13.8 Konica Minolta Gator Bowl: FSU-WVU1/1CBS1:00-5:00pm4.3 Allstate Sugar Bowl: Florida-Cincinnati1/1Fox8:45pm-12:00am9.2 Bridgestone NHL Winter Classic: Flyers-Bruins1/1NBC1:00-4:00pm2.6 Figure Skating: Brian Boitano Spectacular (taped)1/1NBC4:00-6:00pm1.3 NCAA Basketball: (regional)1/2CBS1:00-3:00pm1.1 NCAA Basketball: Louisville-Kentucky1/2CBS3:30-6:00pm1.8 AT&T Cotton Bowl: Ole Miss-Oklahoma St.1/2Fox2:00-6:00pm4.7 Lucas Oil Off-Road Racing (taped)1/2NBC2:30-3:30pm0.4 Golf: "Ticket To The Tour" (taped)1/2NBC4:30-6:00pm0.5 "The NFL Today"1/3CBS12:00-1:00pm2.9 "NFL on CBS": Steelers-Dolphins (70%)1/3CBS1:00-4:15pm12.3 "NFL on CBS": (regional)*1/3CBS4:15-7:30pm9.5 "Fox NFL Sunday"1/3Fox12:00-1:00pm4.1 "NFL on Fox": (regional)1/3Fox1:00-4:15pm11.7 "NFL on Fox": Eagles-Cowboys (79%)1/3Fox4:15-7:30pm16.3 "The OT"1/3Fox7:30-8:00pm8.2 Figure Skating: Smuckers Stars on Ice (taped)1/3NBC4:00-6:00pm1.3 "Football Night In America"1/3NBC7:30-8:15pm5.1 "Sunday Night Football": Bengals-Jets1/3NBC8:30-11:45pm11.4
NOTES: * = CBS' NFL regional window featured Ravens-Raiders in 76% of markets. ** = Fox' NFL regional window featured Giants-Vikings in 63% of markets.