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SBD/Issue 76/Sports Media
What Lies Ahead For Sports Media Throughout The Next Decade?
Published January 4, 2010
|Some Questioning If Game Experience
Will Have Same Importance In '20
TRIPLE-THREAT POSITION: In Toronto, Chris Zelkovich noted the "advent of streaming games online, an explosion in the number of digital sports channels and the popularity of digital video recorders all revolutionized the business" during the past 10 years "in ways few expected in the 1990s." The consensus in the industry is "things will continue to evolve at breakneck speed in the next decade." But while those changes will "basically build on what's happened in the previous 10 years, there is one potential newcomer that could rewrite all the rules." 3D television "already is being tested for sports," but the "jury is out on its commercial viability, with many believing that wallets depleted by investments in HD won't be able to handle yet another upgrade." TSN President Phil King said, "It's a great development, but it may have come a decade too soon" (TORONTO STAR, 12/31).