SBD/Issue 76/Sponsorships, Advertising & Marketing

Sonic Youth: Sportslink Changes Name To All American Games

Sportslink, the company that organizes and produces the U.S. Army All-American Game, has changed its name to All American Games. The company will continue to operate the U.S. Army All-American Game, youth football camps known as Football University, Five Star Basketball camps, and a football reality TV show called "The Ride." It will use as a Web site. All American Games Chair Doug Berman said, "There will be more events and more training opportunities with what we're undertaking here. We're incredibly focused on high school and youth sports and believe there are chances to build some national brands and national moments." The 10th annual U.S. Army All-American game will be broadcast on NBC Saturday. Sponsors include the U.S. Army, Degree, Russell, Razor Collectibles, Schutt Sports, Athletic Republic, Deloitte, EAS and the San Antonio Visitor's Center.

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