SBD/Issue 76/Sponsorships, Advertising & Marketing
Published January 4, 2010
|SBS' Contract To Title Sponsor This Week's
PGA Tour Event Has Yet To Be Finalized
THIRST QUENCHER: In Las Vegas, John Edwards reported energy-drink company Xyience Inc. liquidating trustee David Herzog is suing Zyen LLC, an affiliate that is managed by Fertitta Enterprises, and "wants the court to seize the energy-drink company on behalf of the Xyience estate." Herzog is accusing Fertitta Enterprises, whose family members own the UFC, and others of "pursuing a 'lend-to-own' strategy to gain control of Xyience, rather than buying out company shareholders." Gordon Silver Managing Partner Greg Garman, who repped Fertitta Enterprises in the Xyience bankruptcy, in an e-mail said, "We have reviewed the complaint. The (trustee) is new to the case and his factual conclusions are incorrect. These claims were previously brought by other parties and dismissed by the court" (LAS VEGAS REVIEW-JOURNAL, 12/31).
SOUVENIR SHOP: The Collegiate Licensing Co. and Disney Consumer Products have partnered on a line of souvenir T-shirts that bear the logos of the teams participating in the BCS National Championship -- Alabama and Texas -- as well as Rose Bowl winner Ohio State, alongside Disney characters. The T-shirts are available today and will be sold at www.DisneyStore.com and Disney Store locations in the markets of the participating colleges. Proceeds will help support the participating schools, the BCS and the Rose Bowl (CLC).
A RUNNING START: Mizuno has signed an extension with the ING Georgia Marathon and Half Marathon to remain as the Official Footwear and Apparel Supplier for the March 21 race (Mizuno).