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SBD/Issue 76/Sponsorships, Advertising & Marketing
CBS Has Sold 95% Of Available Ad Slots For Super Bowl XLIV
Published January 4, 2010
VIVA LAS VEGAS: In Las Vegas, Richard Velotta reported the Las Vegas Convention & Visitors Authority (LVCVA) will meet later this month with its ad agency, R&R Partners, to determine if the city's "What happens here, stays here" ads "can be aired during the Super Bowl." Other tourism companies said that they are "working to capitalize" on the NFL’s "modified ad policy that would lift a ban that prevented cities with legalized gambling to run TV spots during" the postseason. The new rule "allows Las Vegas to advertise, but it still prohibits ads featuring specific hotels and casinos or any gambling references or imagery." Although some of the Las Vegas ads are "set in resorts, others don't have any gambling or individual property reference." Meanwhile, travel Web site Vegas.com "plans to advertise during the playoffs and possibly the Super Bowl." The Vegas.com ads "don't show casinos or gambling images" (LAS VEGAS SUN, 1/1).